We created an outdoor clothing company logo for Backwoods Techgear! Specialising in ski and snowboard gear, their kit has the added features of wearable tech. Firstly, the logo was inspired by back-country skiing, snowboarding and outdoor living and activities. Furthermore it had to convey a tech angle! And we achieved this, combining various themes all within the logo. The outer gear representing the tech side of things. And then the mountains and trees for the outdoor connection. Creating a logo that would sit proudly on any piece of clothing they produced.

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