A clever food retailer logo we created for Beetery. Beetery is a fast-casual food retailer that offers consumers gourmet plant-forward and blended poultry burgers. All with ethnic flavour influences as healthier alternatives to the standard American beef burger. As a new venture the client had a clear vision for this logo. Firstly, it needed to minimalistic-looking, not elaborate, but clever and purposeful. Above all, no elaborate drawings of beet or burgers. After our usual researching and brain storming, we cracked it, and the solution was almost too simple. However, could it work? Yes, and bloody well. The final result was a clever take on the tradition burger shape, but incorporating the look and feel of a beet or root vegetable.

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