A rocking surfing logo we created for Discount Surf Company. These guys are an online retailer of surfboards, surf-wear, surf gear, wetsuits, for any sports and beach lovers. The client gave free reign and wanted us to do what we do best. So after going through the initial brief, we went researching – something we do for all logo work. You need to see what’s out there, purely to make sure you create a unique logo. The logo had to feel gritty, punchy and raw. Something that you could see weathered on any bit of kit or clothing. To keep the logo fresh and not date quickly, we went down a typographic font, using modern grungy fonts, ones with unique character and style.

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